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Know your competitor: Impact of for‐profit colleges on the higher education landscape
Author(s) -
Floyd Carol Everly
Publication year - 2007
Publication title -
new directions for higher education
Language(s) - English
Resource type - Journals
eISSN - 1536-0741
pISSN - 0271-0560
DOI - 10.1002/he.286
Subject(s) - higher education , business , marketing , for profit , public relations , economic growth , economics , political science , finance
Abstract For‐profit colleges and universities serve a small but growing student clientele, are entering into more direct competition with traditional colleges, and face economic positioning challenges. Their experiences suggest some possible lessons for traditional colleges.