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Growing evidence shows that proactive content moderation supported by AI canhelp improve online discourse. However, we know little about designing thesesystems, how design impacts efficacy and user experience, and how peopleperceive proactive moderation across public and private platforms. We developeda mobile keyboard with built-in proactive content moderation which we tested(N=575) within a semi-functional simulation of a public and privatecommunication platform. Where toxic content was detected, we used differentinterventions that embedded three design factors: timing, friction, and thepresentation of the AI model output. We found moderation to be effective,regardless of the design. However, friction was a source of annoyance whileprompts with no friction that occurred during typing were more effective.Follow-up interviews highlight the differences in how these systems areperceived across public and private platforms, and how they can offer more thanmoderation by acting as educational and communication support tools.

Key to Kindness: Reducing Toxicity In Online Discourse Through Proactive Content Moderation in a Mobile Keyboard