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Although affective expressions of individuals have been extensively studiedusing social media, research has primarily focused on the Western context.There are substantial differences among cultures that contribute to theiraffective expressions. This paper examines the differences between Twitter (X)in the United States and Sina Weibo posts in China on two primary dimensions ofaffect - valence and arousal. We study the difference in the functionalrelationship between arousal and valence (so-called V-shaped) among individualsin the US and China and explore the associated content differences.Furthermore, we correlate word usage and topics in both platforms to interprettheir differences. We observe that for Twitter users, the variation inemotional intensity is less distinct between negative and positive emotionscompared to Weibo users, and there is a sharper escalation in arousalcorresponding with heightened emotions. From language features, we discoverthat affective expressions are associated with personal life and feelings onTwitter, while on Weibo such discussions are about socio-political topics inthe society. These results suggest a West-East difference in the V-shapedrelationship between valence and arousal of affective expressions on socialmedia influenced by content differences. Our findings have implications forapplications and theories related to cultural differences in affectiveexpressions.

Language-based Valence and Arousal Expressions between the United States and China: a Cross-Cultural Examination