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The California Privacy Rights Act (CPRA) was a ballot initiative that revisedthe California Consumer Privacy Act (CCPA). Although often framed as expandingand enhancing privacy rights, a close analysis of textual revisions -- bothchanges from the earlier law and changes from earlier drafts of the CPRAguidelines -- suggest that the reality might be more nuanced. In this work, weidentify three textual revisions that have potential to negatively impact theright to opt-out of sale under CPRA and evaluate the effect of these textualrevisions using (1) a large-scale longitudinal measurement study of 25,000websites over twelve months and (2) an experimental user study with 775participants recruited through Prolific. We find that all revisions negativelyimpacted the usability, scope, and visibility of the right to opt-out of sale.Our results provide the first comprehensive evaluation of the impact of CPRA onInternet privacy. They also emphasize the importance of continued evaluation oflegal requirements as guidelines and case law evolve after a law goes intoeffect.

Two Steps Forward and One Step Back: The Right to Opt-out of Sale under CPRA