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According to the literature, Product reviews are an important source ofinformation for customers to support their buying decision. Product reviewsimprove customer trust and loyalty. Reviews help customers in understandingwhat other customers think about a particular product and helps in drivingpurchase decisions. Therefore, for an e-commerce platform it is important tounderstand the sentiments in customer reviews to understand their products andservices, and it also allows them to potentially create positive consumerinteraction as well as long lasting relationships. Reviews also provideinnovative ways to market the products for an ecommerce company. One suchapproach is Nudge Marketing. Nudge marketing is a subtle way for an ecommercecompany to help their customers make better decisions without hesitation.

A BERT based Ensemble Approach for Sentiment Classification of Customer Reviews and its Application to Nudge Marketing in e-Commerce