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This article analyzes AI ethics from a distinct business ethics perspective,i.e., 'ordoliberalism 2.0.' It argues that the ongoing discourse on(generative) AI relies too much on corporate self-regulation and voluntarycodes of conduct and thus lacks adequate governance mechanisms. To addressthese issues, the paper suggests not only introducing hard-law legislation witha more effective oversight structure but also merging already existing AIguidelines with an ordoliberal-inspired regulatory and competition policy.However, this link between AI ethics, regulation, and antitrust is not yetadequately discussed in the academic literature and beyond. The paper thuscloses a significant gap in the academic literature and adds to thepredominantly legal-political and philosophical discourse on AI governance. Thepaper's research questions and goals are twofold: First, it identifiesordoliberal-inspired AI ethics principles that could serve as the foundationfor a 'digital bill of rights.' Second, it shows how those principles could beimplemented at the macro level with the help of ordoliberal competition andregulatory policy.

AI Ethics and Ordoliberalism 2.0: Towards A 'Digital Bill of Rights'