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Different speakers often produce different names for the same object orentity (e.g., "woman" vs. "tourist" for a female tourist). The reasons behindvariation in naming are not well understood. We create a Language and Visiondataset for Mandarin Chinese that provides an average of 20 names for 1319naturalistic images, and investigate how familiarity with a given kind ofobject relates to the degree of naming variation it triggers across subjects.We propose that familiarity influences naming variation in two competing ways:increasing familiarity can either expand vocabulary, leading to highervariation, or promote convergence on conventional names, thereby reducingvariation. We find evidence for both factors being at play. Our studyillustrates how computational resources can be used to address researchquestions in Cognitive Science.

The Impact of Familiarity on Naming Variation: A Study on Object Naming in Mandarin Chinese