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Video podcast teasers are short videos that can be shared on social mediaplatforms to capture interest in the full episodes of a video podcast. Theseteasers enable long-form podcasters to reach new audiences and gain newfollowers. However, creating a compelling teaser from an hour-long episode ischallenging. Selecting interesting clips requires significant mental effort;editing the chosen clips into a cohesive, well-produced teaser istime-consuming. To support the creation of video podcast teasers, we firstinvestigate what makes a good teaser. We combine insights from both audiencecomments and creator interviews to determine a set of essential ingredients. Wealso identify a common workflow shared by creators during the process. Based onthese findings, we introduce a human-AI co-creative tool called PodReels toassist video podcasters in creating teasers. Our user study shows that PodReelssignificantly reduces creators' mental demand and improves their efficiency inproducing video podcast teasers.

PodReels: Human-AI Co-Creation of Video Podcast Teasers