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Paradoxical decision-making behaviours such as preference reversal oftenarise from imprecise or noisy human preferences. By harnessing the physicalprinciple of magnetisation reversal in ferromagnetic nanostructures driven byelectric current, we developed a model that closely reflects humandecision-making dynamics. Tested against a spectrum of psychological data, ourmodel adeptly captures the complexities inherent in individual choices. Thisblend of physics and psychology paves the way for fresh perspectives onunderstanding human decision-making processes.

The Physics of Preference: Unravelling Imprecision of Human Preferences through Magnetisation Dynamics