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Data visualization can be defined as the visual communication of information.One important barometer for the success of a visualization is whether theintents of the communicator(s) are faithfully conveyed. The processes ofconstructing and displaying visualizations have been widely studied by ourcommunity. However, due to the lack of consistency in this literature, there isa growing acknowledgment of a need for frameworks and methodologies forclassifying and formalizing the communicative component of visualization. Thiswork focuses on intent and introduces how this concept in communicativevisualization mirrors concepts in linguistics. We construct a mapping betweenthe two spaces that enables us to leverage relevant frameworks to apply tovisualization. We describe this translation as using the philosophy of languageas a base for explaining communication in visualization. Furthermore, weillustrate the benefits and point out several prospective research directions.

VisActs: Describing Intent in Communicative Visualization