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Food consumption is one of the biggest contributors to climate change.However, online grocery shoppers often lack the time, motivation, or knowledgeto contemplate a food's environmental impact. At the same time, they areconcerned with their own well-being. To empower grocery shoppers in makingnutritionally and environmentally informed decisions, we investigate theefficacy of the Scale-Score, a label combining nutritional and environmentalinformation to highlight a product's benefit to both the consumer's and theplanet's health, without obscuring either information. We conducted an onlinesurvey to understand user needs and requirements regarding a joint food label,we developed an open-source mock online grocery environment, and assessed labelefficacy. We find that the Scale-Score supports nutritious purchases, yet needsimproving regarding sustainability support. Our research shows first insightsinto design considerations and performance of a combined yet disjoint foodlabel, potentially altering the label design space.

Scale-Score: Investigation of a Meta yet Multi-level Label to Support Nutritious and Sustainable Food Choices When Online Grocery Shopping