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Transportation systems will be likely transformed by the emergence ofautomated vehicles (AVs) promising for safe, convenient, and efficientmobility, especially if used in shared systems (shared AV or SAV). However, thepotential tendency is observed towards owning AV as a private asset rather thanusing SAV. This calls for a research on investigating individuals' attitudetowards AV in comparison with SAV to recognize the barriers to the public'stendency towards SAV. To do so, the present study proposes a modeling frameworkbased on the theories in behavioral psychology to explain individuals'preference for owning AV over using SAV, built as a latent (subjective)psychometric construct, by three groups of explanatory latent constructsincluding: (i) desire for searching for benefits, i.e., extrinsic motivemanifested in utilitarian beliefs; (ii) tendency towards seeking pleasure andjoy, i.e., intrinsic motive reflected in hedonic beliefs; and (iii) attitudetowards three configurations of shared mobility, i.e., experience with car andridesharing, bikesharing, and public transit. Estimated on a sample datasetfrom the State of California, the findings can shed initial lights on thepsychological determinants of the public's attitude towards owning AV versususing SAV, which can furthermore provide policy implications intriguing forpolicy makers and stakeholders. Of note, the findings reveal the strongestinfluential factor on preference for AV over SAV as hedonic beliefs reflectedin perceived enjoyment. This preference is next affected by utilitarianbeliefs, particularly perceived benefit and trust of stranger, followed byattitude towards car and ride sharing.

Privately-Owned versus Shared Automated Vehicle: The Roles of Utilitarian and Hedonic Beliefs