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Our social identities determine how we interact and engage with the worldsurrounding us. In online settings, individuals can make these identitiesexplicit by including them in their public biography, possibly signaling achange to what is important to them and how they should be viewed. Here, weperform the first large-scale study on Twitter that examines behavioral changesfollowing identity signal addition on Twitter profiles. Combining socialnetworks with NLP and quasi-experimental analyses, we discover that afterdisclosing an identity on their profiles, users (1) generate more tweetscontaining language that aligns with their identity and (2) connect more tosame-identity users. We also examine whether adding an identity signalincreases the number of offensive replies and find that (3) the combined effectof disclosing identity via both tweets and profiles is associated with areduced number of offensive replies from others.

Profile Update: The Effects of Identity Disclosure on Network Connections and Language