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In light of the enduring success of music streaming services, it isnoteworthy that an increasing number of users are positively gravitating towardYouTube as their preferred platform for listening to music. YouTube differsfrom typical music streaming services in that they provide a diverse range ofmusic-related videos as well as soundtracks. However, despite the increasingpopularity of using YouTube as a platform for music consumption, there is stilla lack of comprehensive research on this phenomenon. As independent researchersunaffiliated with YouTube, we conducted semi-structured interviews with 27users who listen to music through YouTube more than three times a week toinvestigate its usability and interface satisfaction. Our qualitative analysisfound that YouTube has five main meanings for users as a music streamingservice: 1) exploring musical diversity, 2) sharing unique playlists, 3)providing visual satisfaction, 4) facilitating user interaction, and 5)allowing free and easy access. We also propose wireframes of a video streamingservice for better audio-visual music listening in two stages: search andlistening. By these wireframes, we offer practical solutions to enhance usersatisfaction with YouTube for music listening. These findings have widerimplications beyond YouTube and could inform enhancements in other musicstreaming services as well.

Towards a New Interface for Music Listening: A User Experience Study on YouTube