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This study aims to investigate the possible relationship between themechanisms of social influence and the choice of airline, through the use ofnew tools, with the aim of understanding whether they can contribute to abetter understanding of the factors influencing the decisions of consumers inthe aviation sector. We have chosen to extract user reviews from well-knownplatforms: Trustpilot, Google, and Twitter. By combining web scrapingtechniques, we have been able to collect a comprehensive dataset comprising awide range of user opinions, feedback, and ratings. We then refined the BERTmodel to focus on insightful sentiment in the context of airline reviews.Through our analysis, we observed an intriguing trend of average negativesentiment scores across various airlines, giving us deeper insight into thedynamics between airlines and helping us identify key partnerships, popularroutes, and airlines that play a central role in the aeronautical ecosystem ofCatania airport during the specified period. Our investigation led us to findthat, despite an airline having received prestigious awards as a low-costleader in Europe for two consecutive years 2021 and 2022, the "Catanese" usertends to suffer the dominant position of other companies. Understanding theimpact of positive reviews and leveraging sentiment analysis can help airlinesimprove their reputation, attract more customers, and ultimately gain acompetitive edge in the marketplace.

Unleashing the Power of User Reviews: Exploring Airline Choices at Catania Airport, Italy