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Adobe Fonts has a rich library of over 20,000 unique fonts that Adobe usersutilize for creating graphics, posters, composites etc. Due to the nature ofthe large library, knowing what font to select can be a daunting task thatrequires a lot of experience. For most users in Adobe products, especiallycasual users of Adobe Express, this often means choosing the default fontinstead of utilizing the rich and diverse fonts available. In this work, wecreate an intent-driven system to provide contextual font recommendations tousers to aid in their creative journey. Our system takes in multilingual textinput and recommends suitable fonts based on the user's intent. Based on userentitlements, the mix of free and paid fonts is adjusted. The feature iscurrently used by millions of Adobe Express users with a CTR of >25%.

Contextual Font Recommendations based on User Intent