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We outline a planned experiment to investigate if personal data (e.g.,demographics and behavioral patterns) can be used to selectively exposeindividuals to disinformation such that an adversary can spread disinformationmore efficiently compared to broadcasting the same information to everyone.This mechanism, if effective, will have devastating consequences as moderntechnologies collect and infer a plethora of private data that can be abused totarget with disinformation. We believe this research will inform designingpolicies and regulations for online platforms.

From Bad to Worse: Using Private Data to Propagate Disinformation on Online Platforms with a Greater Efficiency