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Generative Artificial Intelligence (GAI) has made outstanding strides inrecent years, with a good-sized impact on software product management. Drawingon pertinent articles from 2016 to 2023, this systematic literature evaluationreveals generative AI's potential applications, benefits, and constraints inthis area. The study shows that technology can assist in idea generation,market research, customer insights, product requirements engineering, andproduct development. It can help reduce development time and costs throughautomatic code generation, customer feedback analysis, and more. However, thetechnology's accuracy, reliability, and ethical consideration persist.Ultimately, generative AI's practical application can significantly improvesoftware product management activities, leading to more efficient use ofresources, better product outcomes, and improved end-user experiences.

Empowering Business Transformation: The Positive Impact and Ethical  Considerations of Generative AI in Software Product Management -- A  Systematic Literature Review