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Social media platforms moderate content for each user by incorporating theoutputs of both platform-wide content moderation systems and, in some cases,user-configured personal moderation preferences. However, it is unclear (1) howend users perceive the choices and affordances of different kinds of personalcontent moderation tools, and (2) how the introduction of personalizationimpacts user perceptions of platforms' content moderation responsibilities.This paper investigates end users' perspectives on personal content moderationtools by conducting an interview study with a diverse sample of 24 activesocial media users. We probe interviewees' preferences using simulated personalmoderation interfaces, including word filters, sliders for toxicity levels, andboolean toxicity toggles. We also examine the labor involved for users inchoosing moderation settings and present users' attitudes about the roles andresponsibilities of social media platforms and other stakeholders towardsmoderation. We discuss how our findings can inform design solutions to improvetransparency and controllability in personal content moderation tools.

Personalizing Content Moderation on Social Media: User Perspectives on Moderation Choices, Interface Design, and Labor