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Market research surveys are a powerful methodology for understanding consumerperspectives at scale, but are limited by depth of understanding and insights.A virtual moderator can introduce elements of qualitative research intosurveys, developing a rapport with survey participants and dynamically askingprobing questions, ultimately to elicit more useful information for marketresearchers. In this work, we introduce ${\tt SmartProbe}$, an API whichleverages the adaptive capabilities of large language models (LLMs), andincorporates domain knowledge from market research, in order to generateeffective probing questions in any market research survey. We outline themodular processing flow of $\tt SmartProbe$, and evaluate the quality andeffectiveness of its generated probing questions. We believe our efforts willinspire industry practitioners to build real-world applications based on thelatest advances in LLMs. Our demo is publicly available athttps://nexxt.in/smartprobe-demo

$SmartProbe$: A Virtual Moderator for Market Research Surveys