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Identity spans multiple dimensions; however, the relative salience of adimension of identity can vary markedly from person to person. Furthermore,there is often a difference between one's internal identity (how salientdifferent aspects of one's identity are to oneself) and external identity (howsalient different aspects are to the external world). We attempt to capture theinternal and external saliences of different dimensions of identity forinfluential users ("influencers") on Twitter using the follow graph. Weconsider an influencer's "ego-centric" profile, which is determined by theirpersonal following patterns and is largely in their direct control, and their"audience-centric" profile, which is determined by the following patterns oftheir audience and is outside of their direct control. Using these followingpatterns we calculate a corresponding salience metric that quantifies howimportant a certain dimension of identity is to an individual. We find thatrelative to their audiences, influencers exhibit more salience in race in theirego-centric profiles and less in religion and politics. One practicalapplication of these findings is to identify "bridging" influencers that canconnect their sizeable audiences to people from traditionally underheardcommunities. This could potentially increase the diversity of views audiencesare exposed to through a trusted conduit (i.e. an influencer they alreadyfollow) and may lead to a greater voice for influencers from communities ofcolor or women.

Divergences in Following Patterns between Influential Twitter Users and Their Audiences across Dimensions of Identity