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What's in a name, a poet once asked. To which we present this work, where weinvestigate the importance of a paper title in ensuring its best outcome. Wequeried astronomy papers using NASA ADS and ranked 6000 of them in terms ofcheekiness level. We investigate the correlation between citation counts and(i) the presence of a colon, and (ii) cheekiness ranking. We conclude thatcolon matters in the anatomy of a paper title. So does trying to be cheeky, butwe find that too much cheekiness can lead to cringefests. Striking the rightbalance is therefore crucial. May we recommend aiming for a level 4 cheekinesson a scale of 1-5.

As a matter of colon: I am NOT digging cheeky titles (no, but actually yes :>)