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Wikipedia and many User-Generated Content (UGC) communities are known forproducing reliable, quality content, but also for being vulnerable to false ormisleading information. Previous work has shown that many hoaxes on Wikipediago undetected for extended periods of time. But little is known about thecreation of intentionally false or misleading information online. Doescollective attention toward a topic increase the likelihood it will spawndisinformation? Here, we measure the relationship between allocation ofattention and the production of hoax articles on the English Wikipedia.Analysis of traffic logs reveals that, compared to legitimate articles createdon the same day, hoaxes tend to be more associated with traffic spikespreceding their creation. This is consistent with the idea that the supply offalse or misleading information on a topic is driven by the attention itreceives. These findings improve our comprehension of the determinants ofdisinformation in UGC communities and could help promote the integrity ofknowledge on Wikipedia.

The role of online attention in the supply of disinformation in Wikipedia