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Recent advances in generative models such as GPT may be used to fabricateindistinguishable fake customer reviews at a much lower cost, thus posingchallenges for social media platforms to detect these machine-generated fakereviews. We propose to leverage the high-quality elite restaurant reviewsverified by Yelp to generate fake reviews from the OpenAI GPT review creatorand ultimately fine-tune a GPT output detector to predict fake reviews thatsignificantly outperform existing solutions. We further apply the model topredict non-elite reviews and identify the patterns across several dimensions,such as review, user and restaurant characteristics, and writing style. We showthat social media platforms are continuously challenged by machine-generatedfake reviews, although they may implement detection systems to filter outsuspicious reviews.

Combat AI With AI: Counteract Machine-Generated Fake Restaurant Reviews on Social Media