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The many genres of narrative visualization (e.g. data comics, data videos)each offer a unique set of affordances and constraints. To better understand agenre that we call cinematic visualizations-3D visualizations that make highlydeliberate use of a camera to convey a narrative-we gathered 50 examples andanalyzed their traditional cinematic aspects to identify the benefits andlimitations of the form. While the cinematic visualization approach can violatetraditional rules of visualization, we find that through careful control of thecamera, cinematic visualizations enable immersion in data-driven,anthropocentric environments, and can naturally incorporate in-situ narrators,concrete scales, and visual analogies. Our analysis guides our design of aseries of cinematic visualizations, created for NASA's Earth ScienceCommunications team. We present one as a case study to convey design guidelinescovering cinematography, lighting, set design, and sound, and discusschallenges in creating cinematic visualizations.

Cinematic Techniques in Narrative Visualization