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The effect of emotions and personalisation on continuance use intentions inonline health services is underexplored. Accordingly, we propose a researchmodel for examining the impact of emotion- and personalisation-based factors oncancer website reuse intentions. We conducted a study using a real-world NGOcancer-support website, which was evaluated by 98 participants via an onlinequestionnaire. Model relations were estimated using the PLS-SEM method. Ourfindings indicated that pre-use emotions did not significantly influenceperceived personalisation. However, satisfaction with personalisation, andperceived usefulness mediated by satisfaction, increased reuse intentions. Inaddition, post-use positive emotions potentially influenced reuse intentions.Our paper, therefore, illustrates the applicability of theory regardingcontinuance use intentions to cancer-support websites and highlights theimportance of personalisation for these purposes.

Effect of emotions and personalisation on cancer website reuse intentions