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How can we induce social media users to be discerning when sharinginformation during a pandemic? An experiment on Facebook Messenger with usersfrom Kenya (n = 7,498) and Nigeria (n = 7,794) tested interventions designed todecrease intentions to share COVID-19 misinformation without decreasingintentions to share factual posts. The initial stage of the study incorporated:(i) a factorial design with 40 intervention combinations; and (ii) a contextualadaptive design, increasing the probability of assignment to treatments thatworked better for previous subjects with similar characteristics. The secondstage evaluated the best-performing treatments and a targeted treatmentassignment policy estimated from the data. We precisely estimate null effectsfrom warning flags and related article suggestions, tactics used by socialmedia platforms. However, nudges to consider information's accuracy reducedmisinformation sharing relative to control by 4.9% (estimate = -2.3 pp, s.e. =1.0 , Z = -2.31, p = 0.021, 95% CI = [-4.2 , -0.35]). Such low-cost scalableinterventions may improve the quality of information circulating online.

Battling the Coronavirus Infodemic Among Social Media Users in Kenya and Nigeria