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Tourism is one of the world's fastest expanding businesses, as well as asignificant source of foreign exchange profits and jobs. The research is basedon secondary sources. The facts and information were primarily gathered andanalyzed from various published papers and articles. The study goals are toillustrate the current scenario of tourism industry in south Asia, classifiesthe restraints and recommends helpful key developments to achieve sustainabletourism consequently. The study revealed that major challenges of sustainabletourism in south Asian region are lack of infrastructure facilities, modern andsufficient recreation facilities, security and safety, proper training and HR,proper planning from government, marketing and information, productdevelopment, tourism awareness, security and safety, and political instabilityetc. The study also provides some suggestive measures that for the long-termgrowth of regional tourism, the government should establish and implementpolicies involving public and private investment and collaboration.

Prospects and Challenges for Sustainable Tourism: Evidence from South Asian Countries