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Computational approaches are beginning to be used to design dynamic visualidentities fuelled by data and generative processes. In this work, we explorethese computational approaches in order to generate a visual identity thatcreates bespoke letterings and images. We achieve this developing a generativedesign system that automatically assembles black and white visual modules. Thissystem generates designs performing two main methods: (i) Assisted generation;and (ii) Automatic generation. Assisted generation method produces outputswherein the placement of modules is determined by a configuration file previousdefined. On the other hand, the Automatic generation method produces outputswherein the modules are assembled to depict an input image. This system speedsup the process of design and deployment of one visual identity design as wellas it generates outputs visual coherent among them. In this paper, wecompressively describe this system and its achievements.

Using Computational Approaches in Visual Identity Design: A Visual  Identity for the Design and Multimedia Courses of Faculty of Sciences and  Technology of University of Coimbra