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Calls are escalating for social media platforms to do more to mitigateextreme online communities whose views can lead to real-world harms, e.g.,mis/disinformation and distrust that increased Covid-19 fatalities, and nowextend to monkeypox, unsafe baby formula alternatives, cancer, abortions, andclimate change; white replacement that inspired the 2022 Buffalo shooter andwill likely inspire others; anger that threatens elections, e.g., 2021 U.S.Capitol attack; notions of male supremacy that encourage abuse of women;anti-Semitism, anti-LGBQT hate and QAnon conspiracies. But should 'doing more'mean doing more of the same, or something different? If so, what? Here we startby showing why platforms doing more of the same will not solve the problem.Specifically, our analysis of nearly 100 million Facebook users entangled overvaccines and now Covid and beyond, shows that the extreme communities' ecologyhas a hidden resilience to Facebook's removal interventions; that Facebook'smessaging interventions are missing key audience sectors and getting ridiculed;that a key piece of these online extremes' narratives is being mislabeled asincorrect science; and that the threat of censorship is inciting the creationof parallel presences on other platforms with potentially broader audiences. Wethen demonstrate empirically a new solution that can soften online extremesorganically without having to censor or remove communities or their content, orcheck or correct facts, or promote any preventative messaging, or seek aconsensus. This solution can be automated at scale across social mediaplatforms quickly and with minimal cost.

Softening online extremes organically and at scale