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Unlike traditional media, social media typically provides quantified metricsof how many users have engaged with each piece of content. Some have arguedthat the presence of these cues promotes the spread of misinformation. Here weinvestigate the causal effect of social cues on users' engagement with socialmedia posts. We conducted an experiment with N=628 Americans on a custom-builtnewsfeed interface where we systematically varied the presence and strength ofsocial cues. We find that when cues are shown, indicating that a larger numberof others have engaged with a post, users were more likely to share and likethat post. Furthermore, relative to a control without social cues, the presenceof social cues increased the sharing of true relative to false news. Thepresence of social cues also makes it more difficult to precisely predict howpopular any given post would be. Together, our results suggest that -- insteadof distracting users or causing them to share low-quality news -- social cuesmay, in certain circumstances, actually boost truth discernment and reduce thesharing of misinformation. Our work suggests that social cues play importantroles in shaping users' attention and engagement on social media, and platformsshould understand the effects of different cues before making changes to whatcues are displayed and how.

How many others have shared this? Experimentally investigating the  effects of social cues on engagement, misinformation, and unpredictability on  social media