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Privacy requirements are increasingly growing in importance as new privacyregulations are enacted. To adequately manage privacy requirements,organizations not only need to comply with privacy regulations, but alsoconsider user privacy concerns. In this exploratory study, we used Reddit as asource to understand users' privacy concerns regarding software applications.We collected 4.5 million posts from Reddit and classified 129075 privacyrelated posts, which is a non-negligible number of privacy discussions. Next,we clustered these posts and identified 9 main areas of privacy concerns. Weuse the concept of narratives from economics (i.e., posts that can go viral) toexplain the phenomenon of what and when users change in their discussion ofprivacy. We further found that privacy discussions change over time and privacyregulatory events have a short term impact on such discussions. However,narratives have a notable impact on what and when users discussed aboutprivacy. Considering narratives could guide software organizations in elicitingthe relevant privacy concerns before developing them as privacy requirements.

Narratives: the Unforeseen Influencer of Privacy Concerns