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The evolution of the pandemic and people's concern over it have an impact onthe Bitcoin market, while the extent of individualism could differentiateinvestor behaviors in the financial market during the pandemic. This paperexamines whether public attention to COVID-19 in individualistic countriesversus collectivistic countries Granger causes Bitcoin returns between February11, 2020 and May 09, 2022. To this end, eight large economies with aindividualistic or collectivistic tradition are chosen for analyses. By usingrolling and recursive-evolving algorithms, it accounts for the timing ofCOVID-19 issues that vary by country and circumvents the potential estimationbias that a traditional Granger causality test may suffer due largely toGoogle's sampling variation for different time frames. In general,collectivistic countries are found to have stronger causal impacts on Bitcoinreturns than individualistic countries.

Bitcoin Returns and Public Attention to COVID-19: Do Timing and Individualism Matter?