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On-demand mobility platforms play an increasingly important role in urbanmobility systems. Impacts are still debated, as these platforms supplypersonalized and optimized services, while also contributing to existingsustainability challenges. Recently, microtransit services have emerged,promising to combine advantages of pooled on-demand rides with more sustainablefixed-route public transit services. Understanding traveler behavior becomes aprimary focus to analyze adoption likelihood and perceptions of differentmicrotransit attributes. The COVID-19 pandemic context adds an additional layerof complexity to analyzing mobility innovation acceptance. This studyinvestigates the potential demand for microtransit options against thebackground of the pandemic. We use a stated choice experiment to study thedecision-making of Israeli public transit and car commuters when offered to usenovel microtransit options (sedan vs. passenger van). We investigate thetradeoffs related to traditional fare and travel time attributes, along withmicrotransit features; namely walking time to pickup location, vehicle sharing,waiting time, minimum advanced reservation time, and shelter at designatedboarding locations. Additionally, we analyze two latent constructs: attitudestowards sharing, as well as experiences and risk-perceptions related to theCOVID-19 pandemic. We develop Integrated Choice and Latent Variable models tocompare the two commuter groups in terms of the likelihood to switch tomicrotransit, attribute trade-offs, sharing preferences and pandemic impacts.The results reveal high elasticities of several time and COVID effects for carcommuters compared to relative insensitivity of transit commuters to the riskof COVID contraction. Moreover, for car commuters, those with strong sharingidentities were more likely to be comfortable in COVID risk situations, and toaccept microtransit.

Microtransit adoption in the wake of the COVID-19 pandemic: evidence from a choice experiment with transit and car commuters