English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

In the marketing of video games made by self-publishing, independentdevelopers, there is common advice to market a game using the social mediaplatform Twitter. However, the advice that stems from industry sources issomewhat contradictory, and many self-publishing independent developers electnot to use Twitter at all. This presents an opportunity for researchers toinvestigate this tension and determine if using Twitter does have a causalinfluence on the successful release of a game by using relatively recentdevelopments in causal data science techniques. In this sense, this paperhighlights these causal inference developments while simultaneously informingself-publishing independent developers whether they should indeed market theirgames using Twitter. It was found that using Twitter results in an averageincrease of 85.4 reviews during release week, corresponding to a 314% positivedifference. Using Twitter also doubles the chance of reaching a critical10-review inflection point threshold on release week. These effects, however,are moderated by the characteristics of the game, expressed as 'tags', yet inno case is the effect of Twitter use reduced to 0. Based on these findings, itis advised that new, self-publishing video game developers do use Twitter tomarket their games.

Answering Should Self-Publishing Video Game Developers Market Their Game on Twitter