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Modern websites frequently use and embed third-party services to facilitateweb development, connect to social media, or for monetization. This oftenintroduces privacy issues as the inclusion of third-party services on a websitecan allow the third party to collect personal data about the website'svisitors. While the prevalence and mechanisms of third-party web tracking havebeen widely studied, little is known about the decision processes that lead towebsites using third-party functionality and whether efforts are being made toprotect their visitors' privacy.  We report results from an online survey with 395 participants involved in thecreation and maintenance of websites. For ten common website functionalities weinvestigated if privacy has played a role in decisions about how thefunctionality is integrated, if specific efforts for privacy protection havebeen made during integration, and to what degree people are aware of datacollection through third parties. We find that ease of integration drivesthird-party adoption but visitor privacy is considered if there are legalrequirements or respective guidelines. Awareness of data collection and privacyrisks is higher if the collection is directly associated with the purpose forwhich the third-party service is used.

Privacy Rarely Considered: Exploring Considerations in the Adoption of Third-Party Services by Websites