English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Data protection regulations, such as GDPR and CCPA, require websites andembedded third-parties, especially advertisers, to seek user consent beforethey can collect and process user data. Only when the users opt in, can theseentities collect, process, and share user data. Websites typically incorporateConsent Management Platforms (CMPs), such as OneTrust and CookieBot, to solicitand convey user consent to the embedded advertisers, with the expectation thatthe consent will be respected. However, neither the websites nor the regulatorscurrently have any mechanism to audit advertisers' compliance with the userconsent, i.e., to determine if advertisers indeed do not collect, process, andshare user data when the user opts out.  In this paper, we propose an auditing framework that leverages advertisers'bidding behavior to empirically assess the violations of data protectionregulations. Using our framework, we conduct a measurement study to evaluatefour of the most widely deployed CMPs, i.e., Didomi, Quantcast, OneTrust, andCookieBot, as well as advertiser-offered opt-out controls, i.e., NationalAdvertising Initiative's opt-out, under GDPR and CCPA. Our results indicatethat in many cases user data is unfortunately still being collected, processed,and shared even when users opt-out. We also find that some CMPs are better thanthe others at conveying user consent and that several ad platforms ignore userconsent. Our results also indicate that advertiser-offered opt-out are equallyineffective at protecting user privacy.

Opted Out, Yet Tracked: Are Regulations Enough to Protect Your Privacy?