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Internet companies derive value from users by recording and influencing theirbehavior. Users can pressure companies to refrain from certain invasive andmanipulative practices by selectively withdrawing their attention, an exerciseof data leverage as formulated by Vincent et al. Ligett and Nissim's proposalfor an institution representing the interests of users, the data co-op, offersa means of coordinating this action. We present one possible instantiation ofthe data co-op, including the Platform for Untrusted Resource Evaluation(PURE), a system for assigning labels provided by untrusted and semi-trustedparties to Internet resources. We also describe PURESearch, a client programthat re-ranks search results according to labels provided by data co-ops andother sources.

From Data Leverage to Data Co-Ops: An Institutional Model for User Control over Information Access