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This paper deals with the hot, evergreen topic of the relationship betweenprivacy and technology. We give extensive motivation for why the privacy debateis still alive for private citizens and institutions, and we investigate theprivacy concept. This paper proposes a novel vision of the privacy ecosystem,introducing privacy dimensions, the related users' expectations, the privacyviolations, and the changing factors. We provide a critical assessment of thePrivacy by Design paradigm, strategies, tactics, patterns, andPrivacy-Enhancing Technologies, highlighting the current open issues. Webelieve that promising approaches to tackle the privacy challenges move in twodirections: (i) identification of effective privacy metrics; and (ii) adoptionof formal tools to design privacy-compliant applications.

The Evolving Path of "the Right to Be Left Alone" - When Privacy Meets Technology