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The General Data Protection Regulation (GDPR) came into effect in May 2018and is designed to safeguard EU citizens' data privacy. The benefits of theregulation to consumers' rights and to regulators' powers are well known. Thebenefits to regulated businesses are less obvious and under-researched.  The aim of this study is to investigate if GDPR is all pain and no gain forbusiness. Using semi-structured interviews, we survey 14 C-level executivesresponsible for business, finance, marketing, legal and technology drawn fromsix small, medium and large companies in the UK and Ireland.  We find the threat of fines has focused the corporate mind and made businessmore privacy aware. Organisationally, it has created new power bases withincompanies to advocate GDPR. It has forced companies, in varying degrees, tomodernise their platforms and indirectly benefited them with better riskmanagement processes, information security infrastructure and up to datecustomer databases. Compliance, for some, is used as a reputational signal oftrustworthiness.  We find many implementation challenges remain. New business development andintra-company communication is more constrained. Regulation has increased costsand internal bureaucracy. Grey areas remain due to a lack of case law.Disgruntled customers and ex-employees weaponise Subject Access Requests (SAR)as a tool of retaliation. Small businesses see GDPR as overkill andoverwhelming.  We conclude GDPR may be regarded as a pain by business but it has made itmore careful with data.  We recommend the EU consider tailoring a version of the regulation that isbetter suited to SMEs and modifying the messaging to be more positive whilststill exploiting news of fines to reinforce corporate data discipline.

"It may be a pain in the backside but..." Insights into the impact of GDPR on business after three years