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The web is global, but privacy laws differ by country. Which set of privacyrules do websites follow? We empirically study this question by detecting andanalyzing cookie notices in an automated way. We crawl 1,500 European,American, and Canadian websites from each of 18 countries. We detect cookienotices on 40 percent of websites in our sample. We treat the presence orabsence of cookie notices, as well as visual differences, as proxies fordifferences in privacy rules. Using a series of regression models, we find thatthe website's Top Level Domain explains a substantial portion of the variancein cookie notice metrics, but the user's vantage point does not. This suggeststhat websites follow one set of privacy rules for all their users. There is oneexception to this finding: cookie notices differ when accessing .com domainsfrom inside versus outside of the EU. We highlight ways in which futureresearch could build on our preliminary findings.

The Impact of User Location on Cookie Notices (Inside and Outside of the European Union)