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Social engineering scams (SES) has been existed since the adoption of thetelecommunications by humankind. An earlier version of the scams includeleveraging premium phone service to charge the consumers and service providersbut not limited to. There are variety of techniques being considered to scamthe people due to the advancements in digital data access capabilities andInternet technology. A lot of research has been done to identify the scammermethodologies and characteristics of the scams. However, the scammers findingnew ways to lure the consumers and stealing their financial assets. An examplewould be a recent circumstance of Covid-19 unemployment, which was used as aweapon to scam the US citizens. These scams will not be stopping here, and willkeep appearing with new social engineering strategies in the near future. So,to better prepare these kind of scams in ever-changing world, we describe therecent trends of various social engineering scams targeting the innocent peopleall over the world, who oversight the consequences of scams,and also givedetailed description of recent social engineering scams including Covid scams.The social engineering scan threat model architecture is also proposed to mapvarious scams. In addition, we discuss the case study of real-time gift cardscam targeting various enterprise organization customers to steal their moneyand put the organization reputation in stake. We also provide recommendationsto internet users for not falling a victim of social engineering scams. In theend, we provide insights on how to prepare/respond to the social engineeringscams by following the security incident detection and response life cycle inenterprises

Recent trends in Social Engineering Scams and Case study of Gift Card Scam