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Given the ubiquity of mobile applications (apps) in daily lives,understanding and reflecting end-users' human values (e.g., transparency,privacy, social recognition etc.) in apps has become increasingly important.Violations of end users' values by software applications have been reported inthe media and have resulted in a wide range of difficulties for end users.Value violations may bring more and lasting problems for marginalized andvulnerable groups of end-users. This research aims to understand the extent towhich the values of Bangladeshi female farmers, marginalized and vulnerableend-users, who are less studied by the software engineering community, arereflected in agriculture apps in Bangladesh. Further to this, we aim toidentify possible strategies to embed their values in those apps. To this end,we conducted a mixed-methods empirical study consisting of 13 interviews withapp practitioners and four focus groups with 20 Bangladeshi female farmers. Theaccumulated results from the interviews and focus groups identified 22 valuesof Bangladeshi female farmers, which the participants expect to be reflected inthe agriculture apps. Among these 22 values, 15 values (e.g., accuracy,independence) are already reflected and 7 values (e.g., accessibility,pleasure) are ignored/violated in the existing agriculture apps. We alsoidentified 14 strategies (e.g., "applying human-centered approaches to elicitvalues", "establishing a dedicated team/person for values concerns") to addressBangladeshi female farmers' values in agriculture apps.

Human Values in Mobile App Development: An Empirical Study on Bangladeshi Agriculture Mobile Apps