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Politics in different countries show diverse degrees of polarization, whichtends to be stronger on social media, given how easy it became to connect andengage with like-minded individuals on the web. A way of reducing polarizationwould be by distributing cross-partisan news among individuals with distinctpolitical orientations, i.e., ``reaching the bubbles''. This study investigateswhether this holds in the context of nationwide elections in Brazil and Canada.We collected politics-related tweets shared during the 2018 Brazilianpresidential election and the 2019 Canadian federal election. Next, we proposedan updated centrality metric that enables identifying highly central bubblereachers, nodes that can distribute content among users with divergingpolitical opinions - a fundamental metric for the proposed study. After that,we analyzed how users engage with news content shared by bubble reachers, itssource, and its topics, considering its political orientation. Among otherresults, we found that, even though news media disseminate content thatinterests different sides of the political spectrum, users tend to engageconsiderably more with content that aligns with their political orientation,regardless of the topic.

Reaching the bubble may not be enough: news media role in online political polarization