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Moral psychology is a domain that deals with moral identity, appraisals andemotions. Previous work has primarily focused on moral development and theassociated role of culture. Knowing that language is an inherent element of aculture, we used the social media platform Twitter to compare moral behaviorsof Japanese tweets with English tweets. The five basic moral foundations, i.e.,Care, Fairness, Ingroup, Authority and Purity, along with the associatedemotional valence were compared between English and Japanese tweets. The tweetsfrom Japanese users depicted relatively higher Fairness, Ingroup, and Purity,whereas English tweets expressed more positive emotions for all moraldimensions. Considering moral similarities in connecting users on social media,we quantified homophily concerning different moral dimensions using ourproposed method. The moral dimensions Care, Authority and Purity for Englishand Ingroup, Authority and Purity for Japanese depicted homophily on Twitter.Overall, our study uncovers the underlying cultural differences with respect tomoral behavior in English- and Japanese-speaking users.

Morality-based Assertion and Homophily on Social Media: A Cultural Comparison between English and Japanese Languages