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Gamification is frequently used to motivate people getting more physicallyactive. However, most systems follow a one-size-fits-all gamification approach,although past research has shown that interpersonal differences exist in theperception of gamification elements. Also, most studies investigating theeffects of gamification are rather short, although it has been shown thatgamification can suffer from novelty effects. In this paper, we address boththese issues by investigating whether gamification elements, integrated into afitness course booking system, have an effect on how frequently usersparticipate in fitness courses in a gym (N=52) over a duration of 275 days (548days including baseline). Also, the gamification elements that we implementedare tailored to specific Hexad user types, which allows us to investigatewhether using suitable gamification elements leads to an increased courseparticipation. Our results show that gamification increased the participationin fitness courses significantly and that users who received a suitable set ofgamification elements - according to their Hexad user type - increased theirparticipation significantly more than others.

A Long-Term Investigation on the Effects of (Personalized) Gamification on Course Participation in a Gym