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Proverbs are an essential component of language and culture, and though muchattention has been paid to their history and currency, there has beencomparatively little quantitative work on changes in the frequency with whichthey are used over time. With wider availability of large corpora reflectingmany diverse genres of documents, it is now possible to take a broad anddynamic view of the importance of the proverb. Here, we measure temporalchanges in the relevance of proverbs within three corpora, differing in kind,scale, and time frame: Millions of books over centuries; hundreds of millionsof news articles over twenty years; and billions of tweets over a decade. Wefind that proverbs present heavy-tailed frequency-of-usage rank distributionsin each venue; exhibit trends reflecting the cultural dynamics of the erascovered; and have evolved into contemporary forms on social media.

Computational Paremiology: Charting the temporal, ecological dynamics of proverb use in books, news articles, and tweets