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Music is an essential component in our everyday lives and experiences, as itis a way that we use to express our feelings, emotions and cultures. In thisstudy, we explore the association between music genre preferences, demographicsand moral values by exploring self-reported data from an online surveyadministered in Canada. Participants filled in the moral foundationsquestionnaire, while they also provided their basic demographic information,and music preferences. Here, we predict the moral values of the participantsinferring on their musical preferences employing classification and regressiontechniques. We also explored the predictive power of features estimated fromfactor analysis on the music genres, as well as the generalist/specialist (GS)score for revealing the diversity of musical choices for each user. Our resultsshow the importance of music in predicting a person's moral values (.55-.69AUROC); while knowledge of basic demographic features such as age and gender isenough to increase the performance (.58-.71 AUROC).

Modelling Moral Traits with Music Listening Preferences and Demographics