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Social media platforms such as Facebook and Twitter are used for socialactivism purposes, and TikTok is no different. We conducted 9 qualitativesemi-structured interviews with social activists who recently posted theirvideos on TikTok to understand. This study presents an initial look into whyTikTok is used by social activists, and what processes they use to carry outthis work. The interviews revealed the following main patterns: (1) contentcreation practices are typical and expected, (2) motivation and inspiration forposting social activist content comes from a wide range of personal sources,(3) social activism has communities on TikTok that provides encouragement anddiscussion, (4) engagement and interaction with other activists and viewers isa crucial part of content creation as well as social activism, and (5) the maindriving force behind picking TikTok over other platforms is the ability tospread messages much farther with less effort. These findings provide insightinto the unique factors that TikTok brings for social activists andcorroborates previous findings in understanding how social activists use socialmedia for their purposes.

"It's Viral!" -- A study of the behaviors, practices, and motivations of TikTok Social Activists