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Conceptions of privacy differ by culture. In the Internet age, digital toolscontinuously challenge the way users, technologists, and governments define,value, and protect privacy. National and supranational entities attempt toregulate privacy and protect data managed online. The European Union passed theGeneral Data Protection Regulation (GDPR), which took effect on 25 May 2018.The research presented here draws on two years of media reporting on GDPR fromFrench, German, UK, and US sources. We use the unsupervised machine learningmethod of topic modelling to compare the thematic structure of the newsarticles across time and geographic regions. Our work emphasises the relevanceof regional differences regarding valuations of privacy and potential obstaclesto the implementation of unilateral data protection regulation such as GDPR. Wefind that the topics and trends over time in GDPR media coverage of the fourcountries reflect the differences found across their traditional privacycultures.

The Kaleidoscope of Privacy: Differences across French, German, UK, and US GDPR Media Discourse